As more men find themselves in front of the camera for work or social media, the demand for easy, natural-looking makeup has skyrocketed. But for those new to the world of cosmetics, the prospect of applying a full face of makeup can be daunting. Enter the realm of “no-makeup makeup” – products that enhance your features without looking like you’re wearing anything at all.
The Best Barely There Makeup for Men
We spoke with top celebrity makeup artists to get their recommendations for the best low-effort, high-impact products for men. Whether you’re hopping on a Zoom call or posing for a photoshoot, these barely there makeup essentials will have you looking polished and camera-ready in no time.
Mattifying Primer
The first step in any barely there makeup routine is a good primer. Look for one that will mattify shine and blur imperfections without leaving a heavy, silicone-y feel on the skin. Our experts love Grown Alchemist’s Anti-Pollution Primer, a lightweight gel that instantly smooths texture and minimizes the appearance of fine lines.
This primer is a godsend for anyone who wants to look more polished on camera but doesn’t want to bother with a full face of makeup. You can’t see it on the skin, but it makes a world of difference.
– Celebrity makeup artist
Tinted Moisturizer or Sheer Foundation
For a natural-looking base that evens out skin tone without looking cakey, reach for a tinted moisturizer or sheer foundation. Erborian’s SPF25 CC Crème and L’Oréal Paris’s True Match Nude Plumping Tinted Serum are both foolproof options that are easy to apply with just your fingertips.
I recommend tinted serums to all my male clients who are makeup newbies. They’re incredibly simple to use – just apply them like you would a regular moisturizer and you’re good to go.
– Celebrity groomer
Concealer
Even if you don’t wear foundation, a dab of concealer can work wonders for hiding dark circles, redness, or blemishes. Glossier’s Stretch Concealer is a favorite among makeup artists for its natural, dewy finish and easy application.
- Dab concealer only where you need extra coverage, like under the eyes or on breakouts
- Use your fingertip to tap the concealer into the skin for a seamless blend
- Set with a light dusting of translucent powder if you tend to get oily
The Finished Look
With just a few key products, you can achieve a polished, camera-ready look that appears effortless. The beauty of barely there makeup is that it enhances your natural features without looking like you’re trying too hard. So the next time you find yourself in front of a lens, reach for these expert-approved essentials and put your best face forward.
