In the realm of women’s college basketball, a new star is rising – and she’s only just begun her journey. JuJu Watkins, the sensational freshman guard at the University of Southern California, is not just turning heads with her incredible on-court performances; she’s transforming a program and igniting a city’s passion for the game.
From Watts to the National Spotlight
Watkins’ story is deeply rooted in Los Angeles, specifically the neighborhood of Watts, where she grew up honing her skills on local courts. The basketball prodigy’s talent was evident from a young age, as she dazzled in youth leagues and drew crowds seeking autographs.
Despite being heavily recruited by powerhouse programs like South Carolina and Stanford, Watkins chose to stay home and attend USC. Her decision was driven by a desire to build something special in her own backyard, embodying the spirit of her great-grandfather Ted Watkins’ motto: “Don’t move, improve.”
A Season for the Record Books
In her inaugural college campaign, Watkins put together one of the greatest freshman seasons in NCAA history. The dynamic 6-foot-2 guard led USC to a 29-6 record, a Pac-12 tournament title, and the program’s first Elite Eight appearance in nearly 30 years.
Watkins’ individual numbers were equally staggering. She averaged 27.1 points per game, second only to Iowa’s Caitlin Clark, and set a Division I freshman record with 920 total points. Her versatile skill set was on full display as she also led the Trojans in assists and steals while ranking second in rebounds and blocks.
“She’s already a star. The way she plays the game, how fierce of a competitor she is, what she represents…Everybody can gravitate toward that.”
– LeBron James on JuJu Watkins
A Cultural Phenomenon
Watkins’ impact extends far beyond the hardwood. Her electrifying play and magnetic personality have made her a cultural icon in Los Angeles and beyond. From photo ops with MLB star Shohei Ohtani to starring in commercials with NBA All-Star Joel Embiid, Watkins is transcending the sport.
Her NIL deals with Gatorade and Nike, the latter being one of the most lucrative endorsement contracts in women’s college basketball, are a testament to her marketability and star power. Watkins’ journey is even set to be chronicled in an upcoming docuseries with NBC/Peacock.
The Sky’s the Limit
As Watkins enters her sophomore season, expectations are sky-high for both her individual performance and USC’s team success. The Trojans are ranked No. 3 in preseason polls, their highest ranking in nearly 40 years, and are poised to contend for a national title.
For Watkins, though, the ultimate goal remains bringing championships back to her hometown school. With a supporting cast bolstered by top recruits and high-profile transfers, she has all the pieces in place to make a historic run.
Off the court, Watkins’ star continues to rise. Her humble nature, coupled with her fierce competitiveness and dazzling skill set, have many predicting she will be a transformative figure in the women’s game for years to come.
“You could be looking at a multiple MVP winner. She’s going to carry a franchise…That’s the one you’re waiting for.”
– A WNBA talent evaluator on JuJu Watkins’ pro potential
As JuJu Watkins writes the next chapter in her incredible story, one thing is certain: the basketball world will be watching, and a city will be cheering her on every step of the way.
