In a groundbreaking move that sent shockwaves through the sports business world, Damian Lillard and Adidas have agreed to a lifetime contract extension. The deal, which cements the Milwaukee Bucks superstar as one of the faces of the iconic sportswear brand, places Lillard in the elite company of NBA legends.
Joining the Greats
With this historic agreement, Lillard now stands alongside LeBron James, Kevin Durant, and Stephen Curry as the only active NBA players with lifetime shoe endorsement contracts. It’s a testament to his immense talent, marketability, and loyalty to the Adidas brand.
Lillard first signed with Adidas as a rookie in 2012 and has been a cornerstone of their basketball division ever since. His signature shoe line, which debuted in 2015, has been a consistent top-seller and a favorite among fans and fellow players alike.
Adidas has been with me since day one, and I couldn’t imagine being with anyone else. I’m honored and grateful for their belief in me, not just as a player but as a person and a representative of the brand.
– Damian Lillard
More Than Just Sneakers
While the exact terms were not disclosed, it’s estimated that the new deal, combined with Lillard’s NBA salary, will net him over $600 million in career earnings. But for Dame, it’s about more than just the money.
Throughout his career, Lillard has used his platform and partnership with Adidas to make a positive impact in the community. His DAME line has released sneakers honoring Black history month, breast cancer awareness, and his alma mater of Weber State. Adidas has also supported Dame’s RESPECT program, which provides resources and mentorship for underprivileged youth.
Damian embodies everything we stand for as a brand. His dedication to craftsmanship, his commitment to community, and his relentless pursuit of excellence both on and off the court make him the perfect partner. We’re thrilled to continue this journey together.
– Eric Wise, Global GM of Adidas Basketball
Holding Court in Portland
Despite changing teams last summer, Lillard’s heart remains in Portland, where he spent the first 11 years of his illustrious career. In a touching gesture, Adidas announced that they have named their basketball court at company headquarters the Damian Lillard Court in his honor.
It’s a reflection of the deep connection Dame has forged with the city and its fans. Through his charitable foundation and numerous community outreach initiatives, Lillard has become synonymous with Portland’s spirit of resilience, loyalty, and service.
Leading the Next Generation
As one of the elder statesmen of the NBA, Lillard now has the opportunity to mentor and inspire the next wave of stars. His work ethic, humility, and leadership have already made him a role model for countless young players around the world.
With Adidas by his side, Dame can continue to innovate and push the boundaries of what’s possible both on the court and in the community. As he enters the twilight of his playing career, this lifetime deal ensures that his impact will be felt for generations to come.
A Legacy Cemented
Damian Lillard’s journey from unheralded recruit to NBA superstar and global icon is one of the most inspiring in sports history. Through sheer determination, unwavering loyalty, and a commitment to excellence, he has earned his place among the game’s all-time greats.
This lifetime deal with Adidas is not just a reward for his accomplishments, but a promise of what’s still to come. As Dame continues to redefine what’s possible on and off the court, he serves as a shining example of the power of hard work, dedication, and staying true to yourself.
I’ve always tried to be a role model and use my platform to make a difference. This partnership with Adidas allows me to do that on a whole new level. I’m excited for what the future holds, not just for me, but for the entire basketball community.
– Damian Lillard
So as we celebrate this historic moment, let’s also look forward to the next chapter in the legend of Damian Lillard. With Adidas by his side, there’s no limit to how high he can soar and how far his impact can reach. Dame Time is forever, and the best is yet to come.
