In an unexpected turn of events, the lexicographers at Collins Dictionary have named “brat” as their Word of the Year for 2024. While the term has long been used to describe badly behaved children, it has recently taken on a new meaning that has captured the attention of language enthusiasts worldwide.
The Charli xcx Effect
The evolution of “brat” can be attributed to pop sensation Charli xcx, whose album “Brat” sparked a cultural phenomenon known as “brat summer.” According to a close source, the album’s title and its associated aesthetic “resonated with people globally,” establishing “‘brat summer’ as an aesthetic and a way of life.”
Collins defines this new iteration of “brat” as being “characterised by a confident, independent, and hedonistic attitude.” The term encapsulates the carefree, unapologetic spirit that Charli xcx and her fans embraced throughout the summer of 2024.
Social Media’s Role in Language Evolution
The rise of “brat” as a cultural touchstone highlights the significant impact that social media has on language evolution. Platforms like TikTok and Twitter have become incubators for new slang terms and expressions, many of which have made their way into mainstream vocabulary.
Other notable words on Collins’ list this year include:
- Yapping: Talking too much, often in an annoying way
- Looksmaxxing: Attempting to maximize one’s physical attractiveness
- Delulu: Slang for deluded or out of touch with reality
- Brainrot: An inability to think clearly due to excessive consumption of low-quality online content
Pop Culture’s Influence on the Lexicon
Charli xcx isn’t the only pop star making waves in the world of words. “Era,” a term popularized by Taylor Swift’s Eras Tour, also made Collins’ list. This demonstrates the growing influence that musicians and celebrities have on shaping language trends.
With many of this year’s notable words being popularised by generations Z and Alpha, we can confidently say this is the most ‘brat’ word of the year list ever!
– Alex Beecroft, managing director of Collins
Embracing the Evolving Nature of Language
As we move forward, it’s clear that language will continue to evolve at a rapid pace, shaped by the forces of popular culture, social media, and generational shifts. The inclusion of terms like “brat” and “era” in Collins’ Word of the Year list serves as a reminder to embrace the fluid, ever-changing nature of the words we use.
So, whether you’re a fan of Charli xcx or simply fascinated by the way language adapts to the times, the rise of “brat” is a testament to the power of pop culture and the enduring influence of youthful expression. As we look ahead to 2025 and beyond, one can only wonder which unexpected terms will capture the global imagination next.
