In a surprising turn of events, the world of equestrian fashion has leapt from the stables to the streets, capturing the hearts and wardrobes of style enthusiasts across the globe. The catalyst for this sudden surge in popularity? None other than the hit series Rivals, which has sparked what industry insiders are calling “The Rivals Effect.”
Riding High on the Fashion Charts
According to a close source at online retailer Asos, there has been a staggering 260% increase in searches for riding boots compared to the previous year. The company’s “Stable Girl” edit, which features an array of equestrian-inspired garments from blazers to dresses adorned with horse motifs, has been galloping off the virtual shelves.
Similarly, a representative from John Lewis reports that riding boots have become a bestseller, with sales skyrocketing by 74% in a single week. Low-stacked heeled versions with pull-on tabs from luxury brands like Ralph Lauren and Sam Edelman have been particularly popular among fashionistas eager to embrace the trend.
Celebrities Saddle Up
The equestrian fashion craze has also caught the attention of celebrities, further fueling its popularity. Stella McCartney recently unveiled her Ryder bag campaign, featuring Succession star Sarah Snook alongside a majestic black horse named Pumba. The bag’s design, inspired by the shape of a horse’s nape and back, perfectly encapsulates the fusion of equestrian elements and high fashion.
Model Bella Hadid has also embraced her inner cowgirl, trading the catwalk for the rodeo. Her partner, renowned rodeo star Adan Banuelos, has undoubtedly influenced her style, as Hadid now competes in cutting competitions, skillfully handling cattle on horseback while looking effortlessly chic.
Blurring the Lines Between Stable and Street
Within the equestrian community itself, the boundaries between functional riding attire and fashionable streetwear are becoming increasingly blurred. As Georgia Guerin, head of e-commerce at Horse and Hound magazine, notes, advancements in technical fabrics have made it possible to seamlessly transition from the stables to the city streets without sacrificing style or comfort.
The #HorseGirl hashtag on TikTok, boasting over 1 million posts, showcases the trend’s widespread appeal. Videos of riders discussing their outfits for a day at the livery yard sit alongside content from non-riders donning similar looks for urban adventures, highlighting the versatility of equestrian-inspired fashion.
Class Passing or Aspirational Aesthetic?
While the equestrian trend has captivated fashion enthusiasts, some critics argue that it represents a form of “class passing.” Dr. Gaby Harris, a sociologist and lecturer in fashion cultures, suggests that the fascination with hobbies traditionally associated with the wealthy is a reflection of the cultural recognition of class inequality.
However, Professor Will Atkinson from the University of Bristol offers a different perspective, viewing the trend as another example of the lifestyles of the wealthy being hailed as aspirational. He argues that even if people wear equestrian-themed clothing with a touch of irony or kitsch, they unwittingly perpetuate the idea that these activities are desirable, obscuring the vast economic disparities that determine who can actually participate in them.
Giddy Up and Embrace the Trend
Despite the sociological debates surrounding the equestrian fashion phenomenon, it shows no signs of slowing down. As more celebrities, influencers, and fashion brands jump on the bandwagon, the allure of the “Rivals Effect” continues to captivate consumers worldwide.
Whether you’re a seasoned rider or have never set foot in a stable, the equestrian aesthetic offers a timeless and sophisticated way to elevate your wardrobe. So, saddle up and embrace the trend – just be prepared for a wild ride in the ever-evolving world of fashion.
