The National Women’s Soccer League (NWSL) is riding an exhilarating wave of growth, as the 2024 season saw the league shatter previous attendance records. With an average of 11,250 fans packing the stands at each match, the NWSL witnessed a remarkable 6% increase compared to the already impressive figures from 2023. The league’s rapid expansion and the unrivaled passion of its fans have propelled women’s soccer to unprecedented heights in the United States.
Crossing the Two Million Fan Threshold
For the first time in its 12-year history, the NWSL welcomed over two million fans through the turnstiles during the regular season. This milestone represents a staggering 44% increase from the previous year and an almost doubling of attendance compared to 2022. The league’s strategic expansion to 14 teams in 2024 played a crucial role in this growth, as new markets embraced their clubs with fervor.
Marquee Matches Draw Record Crowds
The 2024 season was punctuated by several marquee matches that drew massive crowds. Perhaps the most notable was the Chicago Red Stars’ clash against Bay FC at the iconic Wrigley Field, which attracted a league-record 35,038 spectators. This historic event showcased the immense potential of women’s soccer and the unwavering dedication of NWSL fans.
“Playing in front of a sold-out crowd at Wrigley was an unforgettable experience,” remarked Red Stars captain Julie Ertz. “The energy and support from the fans were electric, and it’s a testament to how far the NWSL has come.”
Expanded Reach and Engagement
The NWSL’s growth extended beyond the turnstiles, as the league reported that 14 million viewers tuned into regular-season matches on television. This expanded reach highlights the increasing mainstream appeal of women’s soccer and the effectiveness of the league’s broadcast partnerships. Fans across the country are now more engaged than ever, following their favorite teams and players with unparalleled passion.
Sold-Out Stadiums Become the Norm
The 2024 season saw an astounding 89 matches with attendance surpassing the 10,000 mark, a significant increase from the 55 such matches in 2023. Leading the charge was Angel City FC, which averaged an impressive 19,313 fans per game at BMO Stadium. Meanwhile, the Kansas City Current achieved the remarkable feat of selling out every home match at their newly-built 11,500-seat stadium.
“Our fans are the lifeblood of this club,” said Kansas City Current owner Angie Long. “Their unwavering support has been instrumental in our success both on and off the pitch.”
A Championship Spectacle
The 2024 NWSL Championship served as a fitting finale to a season of unprecedented growth. Hosted by the Kansas City Current at their sold-out stadium, the title match saw the Orlando Pride claim their first-ever championship with a hard-fought 1-0 victory over the Washington Spirit. The thrilling contest showcased the exceptional talent and competitive spirit that define the NWSL.
“Winning the championship in front of a packed house was a dream come true,” beamed Orlando Pride forward Marta. “The support we’ve received from our fans, both in Orlando and across the country, has been nothing short of incredible.”
The Future is Bright
As the NWSL looks ahead to the 2025 season and beyond, the league’s trajectory points skyward. With new expansion teams on the horizon, increased investment from sponsors and ownership groups, and the unrelenting passion of its fans, women’s soccer in the United States is poised for even greater success. The NWSL has firmly established itself as a global leader in women’s sports, setting the standard for excellence both on and off the field.
The record-breaking 2024 season serves as a resounding affirmation of the NWSL’s ascent and the enduring appeal of women’s soccer. As the league continues to grow, innovate, and captivate audiences, one thing remains crystal clear: the best is yet to come for the National Women’s Soccer League and its legions of devoted fans.
